Why are Bulova watches smart purchases?
Bulova Corporation is one of the largest and most venerable watch companies in the world. Among the most widely recognized brand names in its industry, Bulova produces watches in a wide variety of styles and is represented in every price range. At the upper end, the company’s offerings include the Bulova Signature Group, the 14-karat gold Ultimé, and the famous Accutron line of luxury watches. In the lower price bracket, Bulova is represented by the Caravelle, a popular line originally introduced in the early 1960s. The company also makes specialty watches featuring other well-known logos. One example is the company’s Sportstime line, which features watches representing teams in all of America’s major sports leagues. Through its Bulova Technologies, Inc. subsidiary, Bulova is also active in the defense industry. Bulova Technologies specializes in making fuses and other components for military use. In the mid-1990s, it was diversifying into medical equipment and other areas to compensate for decreasing sales to the military. Loews Corporation, which has holdings in the hotel, tobacco, and insurance industries, owns 97 percent of Bulova Corporation’s stock.
Joseph Bulova, a Czech immigrant, founded the company that bears his name in 1875. Only 23 years old at the time, Bulova opened a modest jewelry shop in New York City. Initially, Bulova sold mainly pocket watches and other jewelry, but over time he expanded his line of products. He was manufacturing and selling his own desk clocks and other timepieces by 1911, the year he incorporated the operation as J. Bulova Company. By that time, Bulova’s pocket watches had already attained a reputation for excellence, and New Yorkers bought them as fast as he could make them.
Although wristwatches existed before World War I, it was returning veterans who made them fashionable. Once Americans became aware of their convenience, the market for wristwatches in the U.S. expanded quickly. In 1919, Bulova introduced the first full line of jeweled wristwatches for men. Over the next several years, Bulova added several other industry firsts, including the first ladies wristwatch line and the first line of diamond wristwatches. In 1926, the company sponsored the first nationally broadcast radio spot commercials, featuring the immortal “At the tone, it’s 8 p.m., B-U-L-O-V-A Bulova watch time” tag line. Bulova began selling the world’s first clock radio two years later. Meanwhile, the company’s name was changed to Bulova Watch Company, Inc., reflecting the growing role of Arde Bulova, Joseph’s son, in the firm’s management.
Bulova continued to innovate in the areas of marketing and advertising over the decades that followed. The company launched the first million-dollar advertising campaign the watch industry had seen in 1931. Ten years later, Bulova aired the world’s first television commercial. Broadcast just before a 1941 Brooklyn Dodgers baseball game, the advertisement showed a simple picture of a clock superimposed on a map of the United States. The message was simply “America runs on Bulova time.”
Come in to luxamart today for the greatest value for your jewelry needs! We buy, sell and repair and clean diamond rings, gold, silver, platinum and coins. We also sell and buy and repair luxury watches including Bulova, Engagement rings, necklaces and much more. We are located in booming frisco, TX at Lebanon and Preston Rd.
4944 Preston Rd Suite #116